Whether it’s a buyer’s market or seller’s market, whether the economy is good or bad, whether there’s a pandemic going on, or not, one thing remains constant in residential real estate. Consult the online gurus, or talk to anyone you know in the business, about where they think the real estate market is heading, and you’ll get a fairly even mix of “up” and “down”.
So how are you to prepare for those polar opposites this summer? While tips for real estate agents to grow their business are very similar regardless of market conditions, this summer carries the unique uncertainty of if and when we return to “normal,” and what we should do to be ready in either case.
How Real Estate Agents Can Prepare for This Summer
Some of these you’ll recognize from other “tips for real estate agents” posts and articles. But hopefully, there are one or two nuggets here that you haven’t considered recently that can help your real estate business.
Revisit Your Business Plan
While you should review your business plan every year, this year might warrant doing so before this summer gets rolling. Why? The closest thing we have to a precedent for how to handle the upcoming summer is last summer.
If you don’t have a business plan, create one. You won’t regret it, no matter how much of a pain it is.
Recommit to Your Profession
Have you thought of making changes in your working life? Of course, we all should regularly confirm that we’re on the right road. But sometimes thinking about the alternatives can take our eyes off that road. Even if there’s no doubt in your mind, it never hurts to make sure you’re putting everything you have into what you do. Full time.
Try making some new goals, look for education opportunities or explore new marketing options.
Reinforce Your Brand
Your brand is a reflection of everything you do as a real estate professional. So how are you handling the shifting real estate markets? How can you help your potential clients make sense of it? How’s your website, social media and overall online presence?
Put Yourself Top of Mind with Your Community
Who is your community? Your client advocates; your sphere of influence. They would recommend you to their family, friends and colleagues; or strangers in the street. If you haven’t done so recently, it wouldn’t hurt to touch base, send a card or even a small gift.
Forgive us, but we couldn’t leave off without the one that should be on every list of real estate agent tips ever compiled. Quick: who are your hottest leads and when was the last time you were in contact with each of them? When are your next open houses and showings?
Take advantage of the low-cost online tools that can simplify the organization of these sorts of details so you can focus on all the other tips listed above.