Blogging about real estate

RealtyTech by Schedulock – Blogging about Real Estate and SEOs

With Web 2.0, there are many ways in which companies can reach out to their clients including social media platforms such as Facebook, LinkedIn, Instagram, Twitter, as well as other forms of media such as podcasts, or blogs. Blogging is a great tool for companies to connect with clients. How can you use blogging in real estate to increase organic traffic and find prospective clients or agents? Listen to episode 4 to find out!

In episode 4, you will learn:

  1. Why is blogging a great way to connect with clients?
  2. What are SEOs?
  3. How can you leverage your blog?

Key Discussion Points:

[1:03] Why is blogging a great way to connect with people?
[2:04] What are SEOs and how is it relevant to blogging?
[3:58] How do you determine keywords?
[5:49] How do you save money on SEOs?
[7:11] How should we incorporate SEOs into marketing strategies?
[8:09] How do you come up with blog topics?
[9:58] What makes the difference between an okay blog and a great blog?
[12:24] How is blogging different in real estate?
[13:56] What should you consider when you are starting a blog?

About Jessica Bennett

Jessica is a freelancer, copywriter, and the owner of Got Writer’s Block. Got Writer’s Block is a group of professional copywriters and communicators.  Jessica has been writing for Schedulock and other real estate-based companies for a few years. You can reach her at or

About Schedulock

Schedulock is a front-office solution for real estate brokerages that automates 90 percent of the real estate booking process. We help brokerages reduce desk costs and admin queues by 30 to 50 percent while enhancing showing security and improving the client experience.

Schedulock handles all showing requests and confirmation for agents and allows realtors® to quickly arrange, manage, and track their real estate showings from their smartphone and on our website. We provide simple and easy to use tools to allow agents and clients to easily accept and decline showings from anywhere. We provide a secure way of releasing lockbox codes and always make sure everyone is notified of any showings.

About RealtyTech

RealtyTech is brought to you by Schedulock’s Kristel Lee, business development and sales lead, for real estate brokerages and their agents focusing on tech.

For more blog posts from Schedulock, visit us here.

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